Locating & positioning components maintains accuracy and repeatability so that workpieces are always perfectly aligned. The components include positioning grips, locating pins, spring plungers, tooling balls as well as jig and fixtures for secure mounting during an operation.

A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them. A good position gives the product a USP (Unique selling proposition). In a market place cluttered with lots of products and brands offering similar benefits, a good positioning makes a brand or product stand out from the rest, confers it the ability to charge a higher price and stave off competition from the others. A good position in the market also allows a product and its company to ride out bad times more easily. A good position is also one which allows flexibility to the brand or product in extensions, changes, distribution and advertising.